Having good user experience design is a competitive advantage that would help company to reach its organizational goals. User experience design focuses on designing a user centric product using empathy as one of the innovative approaches.
There are many advantages of having good user experience as below.
- Less support and training
With good user experience design, user will automatically know which button to click and where to go. The end to end process is easily walked through without the assistance of a trainer, additional help, or user manual document. The user experience designer would have to think of how human brain would react to a condition, research is very much required in applying user experience design. Being technologically advanced is not enough if the flow or the navigation of the website is not well thought of. Customer is king, that is why we need to conform to the king’s behavior pattern.
- Improve customer satisfaction
Having easy to use product would give customer high satisfaction. This would gain more customers, increase customer loyalty, and increase interaction and customer service.
- Greater chance of ROI
With more customers coming in, the number of transactions should rise up. This would bring more profit to the company therefore it is important to invest on user experience in the long term. User experience should not be applied on the website design only, but it should also be applied on the goods you are selling.
Many agencies of web design Malaysia already incorporate user experience into the process of web design. User experience design is the key to the success of all kinds of product. As mentioned above, customer is king. By applying user experience design, we are accommodating the king’s need in feeling and responding while using the product. User experience design is one of the tools used by web design Malaysia in creating a functional and aesthetic design. Although it is not the only tool used by them, it is truly one of the most powerful.